UnionPay Benefit Rewards Platform (UBRP)

The UnionPay Benefit Rewards Platform provides a tool to award benefits for cardholder behavior and to implement differentiated benefits for Channel Partners. By using the platform for liaison, both the Channel Partner and Benefit Provider (Merchant) can substantially lower the cost of technical integration, while implementing the benefit service scope. Meanwhile, the dynamic display of benefits based on cardholder's eligible cards and corresponding consumption performance can continuously incentivize cardholders to increase the possibility of card usage.

  • Steps & Work Content
  • 1

    Sign Agreement

    Sign the cooperation agreement after the internal evaluation of the promotion plan of the channel app, differentiated configuration, etc.

  • 2


    Develop and connect the channel app and UnionPay Benefit Rewards Platform according to the UCSP interface specification.

  • 3


    Arrange testing on both sides.

  • 4

    Go Live

    Both parties confirm to launch officially.

  • Contact Us
  • If you have any further questions, please register and submit order in your user center.