Appalicability
UnionPay International Issuance License for a specific card type (credit, debit or prepaid)
Use Case
1 . Kazakhstan Halyk Bank Asia Pre
Country/Market：Kazakhstan
Level：Diamond
Issuer：Halyk Bank
Launched Date：Aug 1st, 2016
Product Strategy：Sell Asia Prestige as a core premium product
Performance：
• General Performance: In 2018 Q1, the annualized transaction value of Halyk Bank Asia Prestige diamond cards was 20 times that of other UnionPay debit cards globally, and the active rate was 14 times higher.
• Transaction Channel: The Halyk Bank Asia Prestige diamond card successfully changed local cardholders’ spending behavior by having about 3 times the POS transactions of other UnionPay debit cards in Kazakhstan.
• Transaction Region: The cross-border transaction of Halyk Bank Asia Prestige is about 5 times that of other UnionPay debit cards in Kazakhstan.
2 . Thailand Bangkok Bank TravelCard
Country/Market：Thailand
Level：Classic
Issuer： Bangkok Bank
Launched Date：May 11th, 2016
Product Strategy：
• Be the 1st smart TPN UnionPay card in Thailand
Performance：
• In 2018 Q1, the annualized transaction value of Bangkok Bank Travel Mate Asia cards was about 2 times that of other UnionPay debit cards in Thailand, with cross-border usage about 5 times that of other UnionPay debit cards in Thailand.
Features
Besides existing UnionPay International platform offers, Asia Theme cardholders will experience exclusive treatment during their trip. The Asia Theme Card provides the best offers in the Top 20 key Asian cities, including airport privileges, exclusive offers and destination offers.
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