Asia Theme Card

The ASIA Theme Card focuses on segment living or traveling in Asia. It creates exclusive benefits focused in Asia and concentrates on name brand co-op & brand awareness. Besides existing UnionPay International platform offers, cardholders experience exclusive treatment during their trip. It provides the best offers in the Top 20 key Asian cities, including airport privileges and exclusive and destination offers. To meet the needs of different segments, it’s divided into Asia Prestige and Travel Mate Asia. Asia Prestige is targeted at high net wealth cardholders and provides continuous premium privileges for outbound travel. Travel Mate Asia is targeted at the mass segment who live or travel in Asia. The key differences between the two are the airport privileges provided and card fee collection. Asia Prestige cardholders enjoy complimentary global airport privileges upon card fee collection. Issuers can choose one or both of the programs, contact your local UnionPay International branch for details.

Appalicability

UnionPay International Issuance License for a specific card type (credit, debit or prepaid)

Use Case

1 . Kazakhstan Halyk Bank Asia Pre

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Country/Market:Kazakhstan

Level:Diamond

Issuer:Halyk Bank

Launched Date:Aug 1st, 2016

Product Strategy:Sell Asia Prestige as a core premium product

Performance:

• General Performance: In 2018 Q1, the annualized transaction value of Halyk Bank Asia Prestige diamond cards was 20 times that of other UnionPay debit cards globally, and the active rate was 14 times higher. 

• Transaction Channel: The Halyk Bank Asia Prestige diamond card successfully changed local cardholders’ spending behavior by having about 3 times the POS transactions of other UnionPay debit cards in Kazakhstan. 

• Transaction Region: The cross-border transaction of Halyk Bank Asia Prestige is about 5 times that of other UnionPay debit cards in Kazakhstan.


2 . Thailand Bangkok Bank TravelCard

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Country/Market:Thailand

Level:Classic

Issuer: Bangkok Bank

Launched Date:May 11th, 2016

Product Strategy:

• Be the 1st smart TPN UnionPay card in Thailand

Performance:

• In 2018 Q1, the annualized transaction value of Bangkok Bank Travel Mate Asia cards was about 2 times that of other UnionPay debit cards in Thailand, with cross-border usage about 5 times that of other UnionPay debit cards in Thailand.


Features

Besides existing UnionPay International platform offers, Asia Theme cardholders will experience exclusive treatment during their trip. The Asia Theme Card provides the best offers in the Top 20 key Asian cities, including airport privileges, exclusive offers and destination offers.

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